Jay Ann Gilfoy

Jay-Ann Gilfoy

CEO, Vancity Community Investment Bank

Jay-Ann Gilfoy, a visionary executive leader who wants to ensure people, profit and planet all benefit collectively in the new economic and social realities of our time.

She is the CEO of Vancity Community Investment Bank, leading a bold impact-driven mission “To finance a sustainable tomorrow” focusing on how to change where money flows to create stronger, healthier and vibrant communities in our country.



I recently had the opportunity to sit on a panel to discuss the use of our competitive advantage for the primarily purpose of social good.

Think about it: How would you deep-dive into a conversation that explores maximizing your competitive advantage for the primary purpose of social good?

I shared a few thoughts from my perspective as the CEO of Vancity Community Investment Bank where our mission is to put finance to work for organizations trying to live to a higher social purpose.

Our competitive advantage is making this work.


Harnessing the Power of Our People

If you read about organizational transformation in today’s literature, it typically focuses on adopting new processes like agile, introducing new digital technologies, or completing mergers and acquisitions to accelerate momentum.

In my experience, organizational transformation can never be ultimately successful without consideration and attention to securing in place the right team with a plan to engage and orchestrate top performance.

People first.


My commitment to fitness.

When I was a kid, I didn’t think of my self as particularly athletic. I tried softball, but wasn’t really that good. I swam and enjoyed that. I ran a little track, but was never considered athletic. Come to think about it, I was one of those not-first-picked-for-the-team kids.

I joined a fitness studio when I was 20 and began a life-long commitment (and at times, addiction) to fitness. I have run for fun, for speed, and for distance.

Moving my body all in the name of challenging myself to learn something new, breathe deeper, and push beyond a typical comfort zone.


Expressing Gratitude for Last Year’s Challenges

Leadership Insights by Jay-Ann Gilfoy I would categorize 2019 as a year with plenty of turbulence; and yet, I ended the year feeling stronger and more capable to face whatever awaits in 2020! As I reflect over the past year, I recollect on both the leader I am and the leader I want to be in a new decade: I…

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Realizing Reciprocity for Exponential Impact

Leadership Insights by Jay-Ann Gilfoy A way forward toward exponential impact Being a leader of an organization that wants to put the tools of finance in service of addressing big issues like affordability and climate means that we need a different WAY to do things. Success means building a coalition of cross sector relationships that will accelerate change. With this…

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Reaping Rewards

Leadership Insights by Jay-Ann Gilfoy Life doesn’t always turn out as you think it could have or should have.  Failure and challenges are inevitable, and knowing how to pick yourself up, love yourself and make choices that take you to a new place is important to leading a fulfilling life even in the face of adversity.  One person’s mountain is another’s hill…   Three…

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Vancity Community Investment Bank

Vancity Community Investment Bank to acquire CoPower in move to scale Impact Finance Business.  This acquisition will combine strengths and creates synergies in financing clean energy and social purpose real estate sectors.

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Vancity invests in GTA to build healthier communities

Vancity Community Investment Bank will offer impact lending and advisory services to mission-driven businesses and not-for-profit sector.

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MORE ABOUT Jay-Ann Gilfoy:

Jay-Ann has many years experience as a senior executive in leading change. She draws on a wealth of transformation and change management expertise from previous roles in financial services, technology, human resources across Crown, private and public sector organizations.

She has her IcD.D designation and currently sits on the Board of Participation, a national health and fitness not for profit that focuses on education and action to get Canada moving.

While at Vancity, Jay-Ann led the development and implementation of a new core banking system, the first milestone of the credit union’s technology roadmap and a foundational element in the organization's commitment to better serve its members. She also provided strategic oversight to digital literacy, core technology infrastructure, technology solutions, digital products and fin-tech partnerships working on the strategy to connect financial services and impact onto a digital platform.

Jay-Ann is passionate about finding ways to bring new values-based approaches to financial services to life, developing people and fostering a work environment that encourages employees to learn, grow and excel.

Originally from Toronto, Jay-Ann brings more than 15 years’ experience as a senior executive. She draws on a wealth of transformation and change management expertise from previous roles in Crown, private and municipal organizations including the B.C. Lottery Corporation and Coast Capital Savings where she served as the Chief Transformation Officer. During her time at Coast Capital, Jay-Ann created an innovative human resources plan that significantly increased employee engagement results, and redesigned the executive suite for improved governance. She is currently completing her Institute of Corporate Directors designation.

Jay-Ann's Leadership Pillars

What's Next?

Jay-Ann is being bold to change the landscape and is looking to speak with others committed to doing the same.  She is currently open to selective invitations to speak and contribute on meaningful task forces, committees and boards.

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