'CJ' [Charlene] SanJenko
Founder and Lead Impact Officer | Indigenous Impact Producer
A 20-year commitment to the expansion of human potential, Charlene’s leadership contribution can be summarized in three simple sentences:
IT'S 2020. Every human deserves the opportunity to experience the complete essence of existence that is the Gift of our life.
PowHERhouse delivers on the HOW for HER.
PowHERhouse is a global collective of progressive, whole, healthy leaders who are deeply committed to the activation, acceleration, and amplification of purpose-driven systemic change for social impact.
As an Indigenous Founder, Charlene is a bridge between two cultures in our country. She is from the Splatsin tribe, the most southern tribe of the Shuswap Nation in British Columbia and now resides on the beautiful Sunshine Coast since 2004, the traditional territory of the Squamish (skwxwú7mesh) First Nations.
A former two-term municipal politician, competitive athlete + performance coach, Indigenous Impact Producer, media visionary, and community economic development enthusiast, Charlene is able to see the End Game, walk through a growth plan, and synthesize the efforts necessary to enjoy the greatest leverage, clarity, traction, and fulfillment for individual leaders, communities, and the collective whole.
In 2016, Charlene produced a pilot series, PowHER TV. In 2021, she plans to launch a 9-year docu-series to bear witness to the unfolding story of impact as we walk towards a new normal and a sustainable future. Charlene's insatiable curiosity has her exploring the world of transmedia impact campaigns in film, video, live + online events, and digital.
AT A GLANCE
It’s getting HOT.
Not only temperatures, but also tempers, moods, and mental states.
Not only water levels, but levels of fear, anxiety, depression, and addiction.
Or is it?
Do we view stress as debilitating or a challenge – an opportunity – to explore and unleash more of our innate, dormant potential and create a systemic overhaul of solutions-focused transformation?
Here’s what I know for sure: BRAVERY is like any other muscle.
I’ve dedicated over half my life to building strength - quite literally to building physical strength, studying the relationship between strength and confidence/courage and teaching woman to activate their own.
It needs to be used in order to grow stronger.
In fact, without resistance, we will never fully activate the potential of our strength, confidence and courage.
We are physical beings.
In order to bring our WHOLE selves to how we lead daily, we must include our bodies, our physical strength, in that conversation.
Calling all Agents of Impact!
THE LEADER PATH is a collaborative, purpose-driven collective, committed to modelling systemic solution implementation for social impact.
For 10 years, we have seen a concentrated effort in the women's leadership and social entrepreneurship space; a decade-long training camp.
Like athletes, we have been preparing, receiving coaching, undergoing rigorous confidence and capacity-building routines, and building valuable connections.
No more training. Game day has come. It's time to put all that valuable preparation into intentional action.
Char Discusses How the PowHERhouse Model will Activate, Accelerate & Amplify Impact in the Next Decade | 2020 - 2030
AGENTS OF IMPACT | SHE FOR HER is a tranformative model of impact that activates and amplifies Agents of Impact (impact champions) through progressive, personal and professional leadership exploration opportunities and a highly interactive, fully integrated transmedia impact media platform, aligning their vivid vision of hope to their day-to-day journey of life as they step more fully into the impact they are here to make not only for the next decade (2030) but throughout the next century.
THE NEED: Our children – next generation entrepreneurs and future leaders - have lost hope for their future. When asked their vision in 100 years, many children believe they won’t be here; that their world won’t exist. PowHERhouse is committed to a sustainable model of transformation to change that.
Our #1 goal is to re-instill hope for the future and provide a space where young entrepreneurs and future leaders can be excited about what is possible by changing the narrative.
Our #2 goal is to provide entrepreneurs, social innovators and community visionaries a clear path to live and lead (and work) where they love! Many impact entrepreneurs want to stay in, return to, or raise their families in their home (rural) communities but for many that doesn’t feel possible. We want to change that!
THE MODEL: The systemic change needed to ensure long-term sustainable impact happens at the local, community level with the support of national, international, and global brand champions. We believe this change is undertaken by strong, well-supported women champions leading purpose-driven community development. Our approach leads with the principle of WHOLENESS where every leader deserves the opportunity to make a world-class impact.
THE CALL: Who are the AGENTS OF IMPACT across Canada and globally? Who will self-identify and respond to a purpose-driven media campaign built to intentionally attract women leaders who are already building impact and are now looking to sustainability scale their impact? PowHERhouse exists to activate and amplify impact, encouraging the lived experience of compound impact through the practice of interconnectivity in action.
THE CONVERSATION: What are the hot button issues that Canadian women are most ready to take action on in 2020, and what does their support specifically look and feel like? Let’s ask them. Impact media is a tool for reciprocal communication where we listen as much as we speak.
THE ACTIVATION + AMPLIFICATION: Our approach to impact media includes live and online events dedicated to intentional, deliberate action prioritize solutions-focused discussions on what is needed next to enhance impact scalability and sustainability through organized, collective collaboration. Co-created strategic, facilitated dialogue; honest, interactive exercises; insightful, innovative and inspiring panels; world-cafe group discussions; self-care and self-awareness opportunities; and, relevant and relatable open-mic sessions all lead to a plan of action. We work with impact advertisers to leverage and ripple impact, sharing best practices, while building brand value and a sustainable model to support long-term systemic change.
THE METHODOLOGY + MODES TO MOBILIZE IMPACT: Participants are invited to join our annual impact acceleration subscription. The Leader Path collaborative mobilization experience supports high-calibre, purpose-driven leaders and entrepreneurs to live out their big, brave goals annually while at the same time building strong, whole, healthy heroes.
Charlene's Leadership Pillars
As Lead Impact Officer, Charlene is walking beside her growing team through the next stage of growth and impact through the vehicle of PowHERhouse.
Seven years in, our framework is built. We are now ready to:
➡ Design, develop and deliver exponential impact as we broaden our reach and distribution base through a well-matched technology interface. SHE for HER Media is currently under development in beta form with a full platform launch planned for 2021.
➡ Continue to power-up the pipeline of whole, healthy, fully-integrated leaders and impact champions with faith-based programming, First Steps (October 2020 launch) and The Leader Path (January 2021) launch.
➡ Engage impact advertisers to realign a percentage of annual ad buy dollars to allow the powHERful opportunity to amplify purpose-driven projects, initiatives, and campaigns that champion impact and build brand value and community simutaneously.
➡ Explore a B Corp and/or Community Contribution Company designation for PowHERhouse.
➡ Continue to utilize constructive dialogue, strategic communications, live events and congruent partnerships to move our work as a Media & Productions House dedicated to impact, modelled by women who embody HER, Human Expansion Realized, forward in the world.