'CJ' [Charlene] SanJenko | Founder's Story
2x Founder, Impact Producer, & Media Visionary
Charlene's 20-year+ commitment to the expansion of human potential and body of work can be summarized as:
"Our imagination expands our greatness; as we SEE it, we BELIEVE it is possible."
Amplifying possibility by mirroring human potential activates greatness, holding space with hope for regenerative healing for all our relations.
PowHERhouse champions changemakers to realize their epic impact. Through storytelling and amplification services, we give voice to change, and media is the beat of our drum. In May 2022, Charlene launched a sister organization, reGEN media, the first and only Indigenous-owned and female-led regenerative media studio.
Indigenous 2x Founder, Charlene is a bridge between two cultures in our country. She is from the Splatsin tribe, the most southern tribe of the Shuswap Nation in British Columbia and now resides on the beautiful Sunshine Coast since 2004, the traditional territory of the Squamish (skwxwú7mesh) First Nations.
A former two-term municipal politician, competitive athlete + performance coach, and community economic development enthusiast, Charlene is able to see the End Game, walk a deliberate and non-traditional path, and synthesize the efforts necessary to enjoy the greatest leverage of the collective whole.
In 2016, Charlene produced a pilot series, PowHER TV. She plans to produce The Story of Us, a docu-series to bear witness to the unfolding story of impact as we walk towards the world we want by 2030.
Her insatiable curiosity has her exploring the intersection of inclusive innovation and transmedia impact to shift that narrative and lift society beyond our current experience. With a solid corporate background in investment services, marketing & communications, community economic development, politics, and impact production, Charlene is uncommonly committed to radically transforming how creative resources are allocated and to whom, for the highest purpose of all.
Her mission guides her faith-walk towards a better, brighter future.
AT A GLANCE
Throughout recorded history, women’s contributions have had a marked impact on the intellectual development of our world. The Women of Letters series seeks to amplify both the works and the voices of those women through a collection of wide-ranging longform interviews. We aim to create a space in which their stories can be seen, celebrated, and shared.
Grateful for this recent feature article.
When PowHERhouse launched in October 2013, I hadn’t reconnected with or confirmed my Indigenous heritage.
I had no idea I was building a space of healing, transformation, growth, and readiness-generation for myself or other self-identified changemakers.
And yet, as I reflect back on the past decade with foundational roots dating back to 2000, I can now connect the dots that I couldn’t see then.
reGENerative Media Portfolio at-a-glance
reGEN media, curator of partnerships - financiers, filmmakers, and fabulous brands
NIKA & The FireDancer, feature film currently in pre-production
500 Days in the Wild, Indigenous Impact Producer, pre-production
Hammond Castle, feature film by Naomi McDougall Jones, pre-production
Feed The Fire, Solo Show, 2022
FireCircle 2021, Virtual & Live Global Leadership Intensives, ongoing
GATHER FOR HER, conscious conversation web and podcast series, ongoing
Goliath, men's mental wellness & mindset integrated media initiative
The Leader Path, development and delivery of capacity-building blended learning programs
PowHERhouse digital magazine, content creation & publication of
PowHER TV pilot series, 13 episodes in 2016, PowHER TV 2.0 in 2021
PowHERtalks National Speaker Series, 200+ women on-stage
Two decades of experience producing and promoting live leadership events
How PowHERhouse + reGEN media will AMPLIFY CHANGEMAKERS TO Accelerate Impact!
Launched Spring 2022: reGEN media is a regenerative media production studio.
We believe that regenerative media will follow in the footsteps of impact investing in this decade.
Media is the most powerful trajectory-shifting vehicle of our generation. reGEN practices a creator-centred approach to ensure the stories we need to see, hear, and experience to heal humanity are being told. We bring together advertisers, investors, financiers, and venture philanthropists with artists-of-impact to create an innovative, integrated, and financially sustainable changemaking model for content creators now and for future generations.
Currently in beta form, our interactive digital showcase platform (launching early 2024) amplifies historically underrecognized filmmakers, creatives, and artists-of-impact with highly compelling digital media arts, digital storytelling, content creation & curation, and impact media production for the purposes of matching projects with aligned opportunities, building audience support, and a baseline of revenue through e-commerce capability.
Looking forward, reGEN will explore system-changing research and experiential development of A1 machine learning to curate deal-flow in the regenerative media space as well as a strategic partnership with a wearable wellness feedback app to measure personal insights and valuable feedback throughout our media-filled days.
Through the vehicle of short-form wrap-around media campaigns ('impact advertising'), we will activate the artists, filmmakers, and storytellers we represent with fully integrated transmedia initaitives, referrals, introductions, and innovative finance opportunities to access what is needed next on their narrative-shifting journey to lift society with the power of regenerative media.
THE NEED: Our children – the next generation entrepreneurs and future leaders - have lost hope for their future. When asked about their vision in 100 years, many children believe they won’t be here; that their world won’t exist. We are committed to a sustainable model of transformation to change that.
- #1 goal is to re-instill hope for the future and provide a new narrative for emerging change-makers, innovators, social impacters, and future leaders, where they can be excited about who and what is possible for our collective future.
- #2 goal is to provide a bridge between those committed to shifting the narrative and the support needed to sustainably do so. reGEN media is the missing middle.
THE MODEL: Systemic change needed to ensure long-term sustainable impact happens at the local, community level with the support of national, international, and global brand champions. Learn more about our ECOSYSTEM here.
THE CALL: Who are the progressive advertisers, brands, organizations and investors who are interested to utilize advertising dollars better? Global ad-buy expenditures exceed $800 billion USD annually and are expected to exceed $1 trillion by 2026. We’re leaving money on the table for good.
THE CONVERSATION: We know we must do better, and in the past, we've tripped up on the HOW. reGEN presents a concrete HOW for those ready to act on it. #beyondbusiness
THE ACTIVATION + AMPLIFICATION: Our approach to regenerative media includes various campaigns, projects, and initiatives that range from original content to collaborative partnerships with regenerative filmmakers whom we are thrilled to support leading to the next wave of NextGEN filmmakers as this newly emerging industry takes form.
The impact space is committed to solving the world's most challenging problems. The regenerative media space is committed to ensuring they never happen again. We are excited to introduce you to our first six regenerative filmmakers.
Together, we can get 'out in front' of the next wave to write the story we want for our future.
Charlene's Leadership Pillars
Charlene is walking beside her team through the next stage of growth and impact through the vehicle of PowHERhouse and our new sister organization, reGEN media.
Partner with Industry Changemakers!We activate and accelerate the work of individual and organizational changemakers through our integrated media portfolios.
Continue to power-up the pipeline of whole, healthy, fully-integrated leaders and changemakers with wisdom-based consistency and accountability on The Leader Path community of practice.
Explore a B Corp and/or Community Contribution Company designation for PowHERhouse.
Braiding for Impact: Continue to model constructive dialogue, strategic communications, live events, community ec dev initiatives, and congruent partnerships to de-colonize business practices and reconnect to Spirit.
Learn more about reGEN media's 10-year Moonshot Milestones here.