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Charlene SanJenko

"The world doesn't need more leaders. We need more heroes."

Charlene is a Futurist and Possibilities-Seeker. Publisher, Producer, Purpose-Driven Media Visionary + PowHERtalker.

An Indigenous Founder and CEO of PowHERhouse, Charlene is a seasoned social impact entrepreneur deeply committed to building a House of Heroes, dedicated to acceleration, activation and amplification of those ready to live + lead at a higher level.

Charlene is able to see the End Game, walk through a growth plan, and synthesize the efforts necessary to enjoy the greatest leverage, clarity, traction  and fulfillment.

Charlene was recently interviewed by CTV Morning Live in Saskatoon about the importance of The Leader Path, both individually and collectively, and a comprehensive and cohesive national mobilization plan for women.



Women, Canada’s Powerful Asset to Stimulate Economic + Social Impact – Mobilize with Media

Advancing gender equality has the potential to add $150 billion in incremental GDP to the Canadian economy by 2026.  This stat only speaks to the economic benefits of more female leaders.  Imagine the social and environmental benefits.  PowHERhouse is deeply committed to significantly increasing the number of women in key leadership roles by 2025.  Media will be used to fully mobilize women forward, faster.

PowHERhouse is pleased to announce a partnership with researchers at the University of Regina to explore using MEDIA TO MOBILIZE WOMEN IN CANADA TO LEAD with strategic use of altruistic media campaigns.

The Sport of Speaking

” … Your words become your actions.  Your actions become your habits.
Your habits become your values.  Your values become your destiny.”
– Mahatma Gandhi

Gandhi’s words and wisdom have brought me to this conclusion … “Your words become your destiny”.

I’ve experienced this firsthand, and I’ve observed it over and over again with the women I work closely with.  I care deeply about the Sport of Speaking, and believe it is a key component to move women forward as leaders.

The Movement Needs Specificity

If we are truly committed to moving women forward in Canada as leaders, we must set a specific goal with a deadline and just get on with it.

A Call-Out to High-Powered Female Leaders!

It is up to us to lead the charge…

Our lack of specificity continues to leave us floundering around this topic, lacking consistent and measurable progress.  Treat this goal as we do our profit goals: set a strategy with a deadline, execute it, and realize the traction we’ve been talking about for as long as I can remember.

Meet Char

​​As an Indigenous Founder​, Charlene is a ​bridge between two cultures in our country.​ She is from the Splatsin​ tribe,​ the most southern tribe of the Shuswap Nation​ in British Columbia and now resides on the beautiful Sunshine Coast, the traditional territory of the Squamish (skwxwú7mesh​) First Nations.​​​

​Charlene has​ dedicated ​her​ life to building strong women who lead and officially as a social impact entrepreneur since 2000.

​"PowHERhouse, represents over 3,000+ leaders from various backgrounds, industries and provinces. We have built a brand and reputation over the past six years (since the launch of PowHERhouse in 2013) as a Catalyst, Convener and Conduit who activates, accelerates and amplifies ​those called to ​live and ​lead at a higher level.

I believe that the world doesn’t need more leaders. We need more heroes. The path to heroic leadership takes bravery, courage and faith. Tough decisions make great leaders, and great leaders make tough decisions.​ ​Its time move from inspiration to intentional, deliberate, strategic action.

What purpose does a position of leadership hold, if not to take brave, strategic action that moves us all forward, collectively?"~ CSJ​

My company and social-impact vehicle , PowHERhouse, is disrupting and redefining the acceleration, activation and amplification of high-impact leaders.  I transitioned from a corporate career in marketing and communications in 2000.  I have experienced what works to successfully support leadership priorities in a corporate setting and wanted to create a framework, platform and creative team to best support leaders who are ready to operate at a higher level of leadership. We walk with you on The Leader Path, as clearly and definitively as an athlete's path.

Current leadership priorities…

  • We have bold vision: 10 years to refurbish the 'House' of leaders, and up-level how we live & lead to drive change and champion the ideas and solutions we are currently talking about.
  • Planning, coordination and overall production of the Western Canada Leadership Intensive, Regina, April 30 & May 1, 2020 and the Eastern Canada Leadership Accelerator, Ottawa, October 2020. View our 2019 Western Canada Leadership Accelerator summary here.
  • Launching The Leader Path collective mobilization experience and proprietary progressive performance framework online (annual subscription) in Q2 2020. Learn more at an upcoming MasterClass.
  • Partnering with organizations aligned with our people and potential mobilization mission, such as SaskPower, Hilti Canada, Tennis Canada, Dentons, Deloitte and others. We are continually looking for mobilization partners to join us.

Charlene's Leadership Pillars


Charlene is leading her team through the next stage of growth and impact through the vehicle of PowHERhouse.
Five years in, our framework is built. We are now ready to:
➡  Design, develop and deliver exponential impact as we broaden our reach and distribution base through a well-matched technology interface.
➡  Engage impact investors aligned to the PowHERhouse mission and discuss of what might be possible where intention, priorities and synergies collide, allowing the powHERful opportunity to co-create world-class impact.
➡  Explore a B Corp designation for PowHERhouse.
➡  Continue to utilize constructive dialogue, strategic communications, live events and congruent partnerships to move our work forward in the world. Time is of the essence.


A key piece of our mission at Hilti is our responsibility to build a better future.  That goes far beyond safe and sustainable building in the construction industry; we are also focusing on creating opportunities within our industry for all genders and generations.  As one of Canada’s Great Places to Work® for Women, we strongly support the efforts of PowHERhouse in creating positive opportunities for women and girls. 

- Martina McIsaac, President & General Manager at Hilti Canada

Deloitte is consciously committed to advancing inclusive leadership and providing an environment where women are encouraged to succeed.  It is part of our corporate philosophy to create more women leaders at every level.  Because of this, I’m most excited about our new collaboration with PowHERhouse and catapulting more women forward.

- Dailene Kells, Deloitte Saskatoon, Partner | Risk Advisory 

"Women entrepreneurs make important economic contributions in Saskatchewan and across the country. At Hill & Levene, we want women students to see entrepreneurship as a viable and intriguing career path, that's why we partner with PowerHerhouse." 

Dr Gina Grandy, Dean and Professor of Strategy and Leadership with Hill & Levene Schools of Business at the University of Regina

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Char Christine Kelly
Director of client engagement, Sauder Exec Ed, Jackie Howard (R), engages a client. Photo courtesy of Sauder.

1 Comment

  1. The PowHERhouse Team ⋆ PowHERhouse on November 22, 2018 at 12:16 pm

    […] Learn more about Charlene here. […]

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