'CJ' [Charlene] SanJenko | Founder's Story
2x Founder, Impact Producer, & Media Visionary
Charlene's 20-year+ commitment to the expansion of human potential and body of work can be summarized as:
To use the amplification of impact media to mirror human potential and activate greatness in others with a clear path to realize all that is possible, holding space with hope for regenerative healing to happen for all our relations.
PowHERhouse champions changemakers to realize their epic impact. We give voice to change, and media is the beat of our drum. In May 2022, Charlene is launched a sister organization, reGEN media, an innovative intermediary that specializes in relational investment and reciprocal brand-partnership finance for a diverse slate of regenerative media projects.
We believe that impact media will follow in the footsteps of impact investing in this decade. Media is our generation’s most powerful trajectory-shifting vehicle. reGEN matches progressive impact investors and purpose-driven brands with regenerative media initiatives that shift the narrative to lift society and heal the human Spirit.
Indigenous 2x Founder, Charlene is a bridge between two cultures in our country. She is from the Splatsin tribe, the most southern tribe of the Shuswap Nation in British Columbia and now resides on the beautiful Sunshine Coast since 2004, the traditional territory of the Squamish (skwxwú7mesh) First Nations.
A former two-term municipal politician, competitive athlete + performance coach, and community economic development enthusiast, Charlene is able to see the End Game, walk a deliberate and non-traditional path, and synthesize the efforts necessary to enjoy the greatest leverage of the collective whole.
In 2016, Charlene produced a pilot series, PowHER TV. In 2022, she plans to launch a fundraising campaign to produce The Story of Us, a 9-year docu-series to bear witness to the unfolding story of impact as we walk towards the world we want by 2030. Charlene's insatiable curiosity has her exploring the intersection of transmedia impact to shift that narrative and lift society beyond our current experience.
Discover the PowHERhouse Braid
AT A GLANCE
It’s getting HOT.
Not only temperatures, but also tempers, moods, and mental states.
Not only water levels, but levels of fear, anxiety, depression, and addiction.
Or is it?
Do we view stress as debilitating or a challenge – an opportunity – to explore and unleash more of our innate, dormant potential and create a systemic overhaul of solutions-focused transformation?
Here’s what I know for sure: BRAVERY is like any other muscle.
I’ve dedicated over half my life to building strength - quite literally to building physical strength, studying the relationship between strength and confidence/courage and teaching woman to activate their own.
It needs to be used in order to grow stronger.
In fact, without resistance, we will never fully activate the potential of our strength, confidence and courage.
We are physical beings.
In order to bring our WHOLE selves to how we lead daily, we must include our bodies, our physical strength, in that conversation.
When PowHERhouse launched in October 2013, I hadn’t yet reconnected with or confirmed my Indigenous heritage.
I had no idea I was building a space of healing, transformation, growth, and readiness-generation for myself or other self-identified changemakers.
And yet, as I reflect back on the past 8 years with foundational roots dating back to 2000, I can now connect the dots that I couldn’t see then.
reGENerative Media Portfolio at-a-glance
reGEN media, curator of partnerships - financiers, filmmakers, and fabulous brands
NIKA & The FireDancer, feature film currently in pre-production
500 Days in the Wild, Indigenous Impact Producer, pre-production
Hammond Castle, feature film by Naomi McDougall Jones, pre-production
Remaining Native, documentary by Paige Bethmann
Feed The Fire, Solo Show, launching 2022
FireCircle 2021, Virtual & Live Global Leadership Intensives, ongoing
GATHER FOR HER, conscious conversation web and podcast series, ongoing
Goliath, men's mental wellness & mindset integrated media initiative
The Leader Path, development and delivery of capacity-building blended learning programs
PowHERhouse digital magazine, content creation & publication of
PowHER TV pilot series, 13 episodes in 2016, PowHER TV 2.0 in 2021
PowHERtalks National Speaker Series, 200+ women on-stage
Two decades of experience producing and promoting live leadership events
How PowHERhouse + reGEN media will AMPLIFY CHANGEMAKERS TO Accelerate Impact in NINE YEARS| 2022 - 2030
Launching Spring 2022: reGEN is a regenerative media agency.
We believe that impact media will follow in the footsteps of impact investing in this decade.
reGEN media agency specializes in relational investments and reciprocal brand partnerships for impact media finance.
Boldly reaching beyond entertainment, reGEN provides impact investment opportunities in a diverse portfolio of regenerative media projects - in film, unscripted docu-series, web shorts, theatre, podcasts, interactive digital storytelling, and more.
Media is the most powerful trajectory-shifting vehicle of our generation. reGEN practices a creator-centred approach to ensure the stories we need to see, hear, and experience to heal humanity are being told. We bring together advertisers, investors, financiers, and venture philanthropists with artists-of-impact to create an innovative, integrated, and financially sustainable changemaking model for content creators now and for future generations.
Currently in beta form, our interactive digital showcase platform amplifies regenerative media projects by Indigenous and non-Indigenous filmmakers, creatives, and artists-of-impact with highly compelling digital media arts, digital storytelling, content creation & curation, and impact media production for the purposes of matching projects with finance opportunities, investors, and brands.
Within 36-months, reGEN will explore SHRED funding to support system-changing research and experiential development of A1 machine learning curated deal-flow in the regenerative media space as well as a strategic partnership with a wearable wellness feedback app to measure personal insights and valuable feedback throughout our media-filled days.
Through the vehicle of impact media campaigns, we will work to activate those we represent with fully integrated transmedia campaigns, referrals, introductions, and innovative finance opportunities to access what is needed next on their narrative-shifting journey to lift society with the power of media.
THE NEED: Our children – the next generation entrepreneurs and future leaders - have lost hope for their future. When asked their vision in 100 years, many children believe they won’t be here; that their world won’t exist. PowHERhouse is committed to a sustainable model of transformation to change that.
- #1 goal is to re-instill hope for the future and provide a new narrative for emerging change-makers, innovators, social impacters, and future leaders, where they can be excited about who and what is possible for our collective future.
- #2 goal is to provide a bridge between those committed to shifting the narrative and the support needed to sustainably do so.
THE MODEL: The systemic change needed to ensure long-term sustainable impact happens at the local, community level with the support of national, international, and global brand champions. Our approach leads with the principle of WHOLENESS through healing where every leader deserves the opportunity to make a world-class impact.
THE CALL: Who are the advertisers, brands, organizations and investors who are interested to utilize advertising dollars better? Current North American advertising expenditures exceed $250 billion USD annually (statista.com). We’re leaving money on the table for good.
THE CONVERSATION: We know we must do better, and in the past, we've tripped up on the HOW. reGEN presents a concrete HOW for those ready to act on it. #beyondbusiness
THE ACTIVATION + AMPLIFICATION: Our approach to impact media includes various campaigns, projects, and initiatives that range from original PowHERhouse content to collaborative partnerships we are thrilled to support.
The impact space is committed to solving the world's most challenging problems. The impact media space is committed to ensuring they never happen again. We are excited to introduce you to our first slate of projects in early 2022. Together, we can get 'out in front' of the next wave to write the story we want for our future.
Charlene's Leadership Pillars
As Impact Media Producer and Lead Impact Officer, Charlene is walking beside her growing team through the next stage of growth and impact through the vehicle of PowHERhouse and our new sister organization, reGEN media.
Our framework is built. We are now ready to:
Partner with Changemakers! We activate and accelerate the work of individual and organizational changemakers through our integrated media portfolios.
Launch reGEN Media Investment Fund in 2022 and initiate our first captial raise of $1m.
Work with reGEN to take our GATHER for HER conversation series & podcast into full production in 2022 by securing a co-production partner.
Continue to power-up the pipeline of whole, healthy, fully-integrated leaders and changemakers with wisdom-based consistency and accountability on The Leader Path community of practice.
Expand our work beyond gender in partnership with The Goliath Foundation.
Engage advertisers in multi-year retainers to realign a percentage of annual ad buy dollars to allow the powHERful opportunity to amplify purpose-driven projects, initiatives, and campaigns that champion impact and build brand value and community simutaneously.
Explore a B Corp and/or Community Contribution Company designation for PowHERhouse.
Move forward with planning an impact media studio on the Sunshine Coast (Spring 2023) and a practicum and intern opportunity for female Indigenous digital media arts graduates in partnership with DEVA Digital Literacy & Training and Impact Arts. Our boutiue studio is currently in beta-phase located in the Gibsons Public Market.
Braiding for Impact: Continue to model constructive dialogue, strategic communications, live events, community ec dev initiatives, and congruent partnerships to de-colonize business practices and reconnect to Spirit.