PowHERtalks | Andrea Rosato-Taylor

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A passion for community brought Andrea Rosato-Taylor to Nanaimo.  A desire to help build pride in the city motivates her in her job and her ongoing desire to make a positive and powHERful contribution.

Currently, Andrea serves as the publisher of the Nanaimo Daily News.

Rosato-Taylor began at her position as sales manager at Daily News and the Harbour City Star in June of 2007, building on a 25-year career in newspapers that began with the Alameda Newspaper Group in the San Francisco Bay area.  After a thorough grounding in sales, she moved to the San Francisco Chronicle Examiner where she started as a sales representative, moved to real estate sales manager and to sales development manager, working with the editorial departments of the Chronicle and the Examiner to create new products.

Rosato-Taylor was responsible for starting up a sales development sales division at the Chronicle.  She also led the classified department through what she calls “a monumental change” that increased revenues by 60 per cent.

During her 15-year tenure, she sat on the board of the Newspaper Advertising Association and on the board of the Western Classified Advertising Association.

Due to her achievement in working successfully in a challenging union environment and her experience in managing a call centre, Rosato-Taylor was a featured speaker for the American Press Association, the Pan Pacific Newspaper Association and the Incoming Call Centre Management Institute.

Rosato-Taylor says: “All those topics had to do with how to motivate and create a positive work environment.”

In 2001, she moved to The Vancouver Sun and Province where she ran their recruitment and call centre divisions.  She also sat on the board of the British Call Centre Association.  As in her previous position, she created new products and new opportunities.  She is particularly proud of the online products she created called Career Picks and Digital Displays which were picked up across the CanWest chain bringing millions of dollars to the organization.

Moving to Nanaimo was the result of a choice to become even more involved in her community, according to Rosato-Taylor.

“I like the diversity of Nanaimo,” she says.  “I like that it has an entrepreneurial spirit.  I like that it celebrates its own culture and image.  I’d like to be part of building a statement that really says to people who come here, ‘We’re proud Nanaimo-ites!’”

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