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Building your bench strength means creating opportunities for each player to access what he or she needs to reach their highest potential.

  • START by asking the tough question: What are you ready for? What needs to happen in order for your ACTION to demonstrate what you SAY is important.
  • ACKNOWLEDGE that the conversation about attracting, engaging and retaining top talent is changing. Specify it as a priority for your organization, get it on your dashboard or you will be left behind.
  • DEVELOP a progressive Mobilization Plan that clearly outlines both the internal and external priorities that have been placed on the advancement of engaged leaders and whole teams.  PowHERhouse can help.
  • ENSURE your leaders understand The Leader Path for your organization as well as their own individual goals that clearly identifies what they need to get from here to there.  Set that into motion.
  • UTILIZE strategic multi-media, interactive-media and digital media, one of Canada's fast-growing, most influential industries as a vehicle for action to move your plan forward, recognize your leaders, communicate key messages, deliver relevant leader development programming to your team, and build your brand value as a key player in this movement.  Up-level the effectiveness of your advertising dollars and the expansive impact of their results.

Team engagement, performance, wellness and fulfillment are our highest priority.

If they are also yours, we welcome the opportunity to work with you.

Total media ad spending in Canada is projected to reach $11.52 billion in 2018 and estimated to exceed $14 billion by 2022.*

IMAGINE redirecting just 0.5 percent of Canada's annual media spend to focus $57.6 million of sustainable funding on a consistent, coordinated multi-year effort of advocacy + action to ensure that every leader in your organization has the opportunity to make a world-class impact.

Build your bench strength to build and sustain your brand value for the long-term.

*Reference:  Canada’s 2016 ad spend was estimated at $9.14 billion U.S. with projected 2.4 per cent growth in 2017*.

Partner With Us

PowHERhouse |  Our Ultimate Vision

“Building a stronger nation, one powHERful leader at a time.” 

Charlene SanJenko

PowHERhouse Builds Strong Teams

If your organization has committed to a priority of building strong teams who lead in your organization or your community, we want to speak with you.  What that might look like:  

Develop a progressive mobilization plan for your organization
Develop The Leader Path for your organization and the ability to customize it for individual leaders 
Implement a comprehensive, multi-faceted media strategy to demonstrate action
Publicly recognize your leaders making an impact;
Celebrate positive real and relevant role models for up & coming leaders;
Demonstrate what is possible and inspire leaders to take action and reach their ultimate potential;
Provide relevant programming and proven tangible tools to fully activate leadership potential;
Create opportunities for leaders to access what they are ready for next on The Leader Path - clarity, connections, confident communication;
Supply a much-needed inclusive media platform for whole teams and impactful leaders to be known, seen and heard - impact amplified;
Because every leader deserves the opportunity to make a word-class impact!


  • Development and implementation of mobilization plans and team engagement + performance strategies;
  • Ability to take action and execute for a purpose to create measurable traction towards an agreed to target;
  • Convening powHERful leaders for a purpose;
  • Well-curated original digital content, storytelling and multi-faceted media platform;
  • Relevant proven programming to build clarity, confidence and momentum;
  • Access to opportunities for your leaders;
  • Integration of lifestyle + leadership – leader wellness, energy + engagement, resiliency + sustainability;
  • A healthy, diverse cross-section and cross-pollination of powHERful players, active inclusion;
  • Indigenous founded, focused + friendly.


From a Community Investment perspective, I cannot think of a more wholistic and authentic venture.  Women, entrepreneurs and community leaders are uniting to courageously step forward and share their vision; and most importantly, they are inspiring action… These benefits and actions are both immediate and compounding.  If that weren’t enough, brings this entire movement online, creating lasting and far-reaching opportunities for limitless exposure, partnership, action and growth.  And, it’s only just begun.”  - Fortis BC

PowHERhouse is pleased to announce our partnership with the Canadian Pharmacists Association.
We look forward to working with CPhA to build more Women Leaders in Pharmacy!  Watch for our full announcement coming soon.

PowHERhouse is proud to announce our partnership with Tennis Canada.

Tennis Canada is striving to lead the growth of tennis in Canada to make Canada a world-leading tennis nation.

We are extremely pleased to be partnering with Tennis Canada to build the strength of their leaders in their work to ensure diversity, inclusion and acceptance of all Canadians who choose to enrich their lives through the culture, experience and enjoyment of the sport of tennis in our country.

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A key piece of our mission at Hilti is our responsibility to build a better future.  That goes far beyond safe and sustainable building in the construction industry; we are also focusing on creating opportunities within our industry for all genders and generations.  As one of Canada’s Great Places to Work® for Women, we strongly support the efforts of PowHERhouse in creating positive opportunities for women and girls. 

- Martina McIsaac, President & General Manager at Hilti Canada

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Dentons is committed to fostering an environment that attracts, develops and inspires women business leaders to reach the top level of their fields and become key influencers in the communities in which we work and live. We are thrilled to be partnering with PowHERhouse in their mission to ensure that women and girls have the tools and support required to succeed and lead. 

- Heather Barnhouse, Partner

Deloitte is consciously committed to advancing inclusive leadership and providing an environment where women are encouraged to succeed.  It is part of our corporate philosophy to create more women leaders at every level.  Because of this, I’m most excited about our new collaboration with PowHERhouse and catapulting more women forward.

- Dailene Kells, Deloitte Saskatoon, Partner | Risk Advisory 

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"Women entrepreneurs make important economic contributions in Saskatchewan and across the country. At Hill & Levene, we want women students to see entrepreneurship as a viable and intriguing career path, that's why we partner with PowerHerhouse. 

~ Dr Gina Grandy, Dean and Professor of Strategy and Leadership with Hill & Levene Schools of Business at the University of Regina.

UBC Sauder Executive Education delivers professional development programs designed to make a real difference in the way you do business. Our aim is to help individuals and organizations achieve hard-hitting business results through relevant, integrated and action-oriented learning. We not only deliver over 100 programs and certificates for individuals, but also design customized executive education learning programs for organizations.

- Jackie Howard | Director, Client Engagement

Read our Sauder PowHERhouse Profile here.

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The PowHERhouse VISION

PowHERhouse is committed to working with national associations and organizations to close the gap between commitment and action and fully harness the opportunity to build whole teams that recognize a diverse cross-sector of quality players in an inclusive environment.

BACKGROUND:  In 2000, Charlene SanJenko left her corporate role as National Marketing Manager for an independently owned investment firm and set out to build a Media House for Canada’s most powHERful women.  Almost two decades later, Charlene and her creative + events team with with association, corporate & academic partners to move the PowHERhouse mission forward.  Meet our PowHERhouse Team.

reference:  eMarketer’s latest Global Ad Spending: The eMarketer Forecast for 2018

To request a discovery call or RFP:

Charlene SanJenko, Founder + CEO

604. 741.7985