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We develop a progressive performance mobilization plan that matches your team's priorities, sets clear targets + key indicators, then uses a proven media, programming, strategic communications and events framework to execute on that plan, specifically designed to engage, recognize and catalyze your leaders' fullest potential. Winning teams are healthy, happy, and hold space for each other and the realization of each player's innate and ultimate potential.


We walk beside you to amplify your impact, steadily building your brand value, strategically communicating key messages, and positioning you as a positive role-model on The Leader Path exploring your fullest potential. As your third-party purpose-driven publicist + performance catalyst, we utilize interactive, purpose-driven digital media, online publications, well-curated campaigns and high-calibre connections to access the opportunities you are ready for next.


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THE LEADER PATH, a propriety process, provides leaders with an exploration of most direct route from A to B based on where they are now, the ultimate impact they are committed to make, and what they’re ready for next!







Three Consecutive Days of Immersive Growth & Impact to Supercharge Your Path, Purpose & Performance as a Canadian Leader.

Leadership Insights + Announcements

What Makes Winners, Winners?

By Charlene SanJenko | May 21, 2011

How do superstars become ‘super’ anyway?  Is it luck?  I believe that it is preparation meeting opportunity.  Let’s be honest, we all want to be winners.  We all want to achieve our goals and live the lives of our dreams.  So why is it that some of us do but others never get there?  What’s…

Finding Balance

By Charlene SanJenko | May 18, 2011

Finding balance in a busy life is no easy feat. “Finding balance” sounds like this fluffy, intangible euphoric place with no road map to get there. Speaking from personal experience, I find balance and the most fulfillment in life when ‘all the bases’ are covered. I get frustrated and resentful when one area of my…

Here We GROW, Again!

By Charlene SanJenko | May 17, 2011

Returning to Personal Fitness Training – Thoughts and Reflections… It’s been two years since I segwayed from CSJ Active Wellness after surviving a tough but hugely rewarding 5-year lease and the life experience owning my very own studio in a brand new community. Ben and I moved to Gibsons in the summer of 2004 and…

Back To My Roots

By Charlene SanJenko | May 14, 2011

Back To My Roots From hair colour to values, my 40’s are all about returning to my roots. It’s funny how your teens and twenties and sometimes into your thirties are constantly about finding ways to improve yourself with a new hair colour, tinted contacts, tanning, even surgical enhancements to your face and other body…

Five Keys to Successful Training… with Weights, Business & Life

By Charlene SanJenko | January 31, 2011

Training hundreds of clients over eight years as a full-time personal trainer required a lot of energy, patience (!) and systems that worked.  People counted on me for their success.  As I worked with clients anxious to reach their goals, I’d teach them these five important steps of of weight-training.  Interesting how these same five…

Reflections On My First 40 Years…

By Charlene SanJenko | September 19, 2010

I’m sitting in a comfy chair and housecoat with a good cup of coffee reflecting on the first 40 years of my life and visualizing the next 40. Reflections From the First 40:

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