POWHERHOUSE IMPACT AMPLIFIER PLATFORM
The responsibility to act differently is all of ours.
PowHERhouse walks beside impact champions to ignite and activate collective action, amplifying the story of us to fully leverage it.
Impact media production is our systemic change vehicle as we remind our audience that the solutions most needed at this time are within us not beyond us.
We have the opportunity to innovate fundraising to build sustainability and shift how brands spend advertising dollars to create brand value and amplify impact.
2020-2022 IMPACT PROJECTS
DIANNE WHELAN | 500 Days in the Wild
Award-winning Canadian Filmmaker, Photographer, Author, Writer, and Speaker.
Dianne is on a 5-year ecological and reconciliation pilgrimage along the longest trail in the world – the 24,000 km Great Trail (the Trans Canada Trail).
500 Days in the wild is a feature documentary about an artist’s journey to look for lost wisdom on the world’s longest trail. A story that calls us back to a place of reverence for the earth.
Read more here about how you can get involved to support this project and protect Canada's parks and wilderness. Keep Canada Wild!
HOW HEALING HAPPENS
Digital Toolkit for Men Targeting Anxiety, Mental Wellness, Mindfulness, and Movement
How Healing Happens is a web-based integrated impact initiative that brings together three impact champions, Trainer Ben Smith of The Goliath Foundation, Dr. Kasia Wilk, Clinical Psychologist, Impact Filmmaker & Producer, and Nicolle Nattrass, Writer, Director, Playwright & Addictions Counsellor.
This trio has come together to create a comprehensive impact supporting mental wellness for men, including anti-bullying, cultural sensitivity, and self-acceptance for young men that kicks off with the development and distribution of the How Healing Happens digital toolkit, an impact film called Unseen Scars by Choice Point Productions (currently in pre-production), and an upcoming book by Trainer Ben Smith called Killing Goliath.
DEVA | Indigenous Training & Staffing Solutions
Online Digital Tools Training for Indigenous Women in Remote Communities
DEVA is a confidence-and-capacity-building program in digital literacy, administrative learning, and virtual support skills with a goal to become social entrepreneurs, impact innovators, independent virtual support contractors, or to increase future employment opportunities.
Sharon Marshall is an Indigenous Social Impact Entrepreneur and administrative professional with 30+ years’ experience and 15 years’ experience providing virtual support to individuals and organizations globally. She is the founder of DEVA Training & Staffing Solutions and the champion of this relevant, timely, and valuable program.
Program tuition is $4,997 per student, including laptop and software. Project: PowHER Play’s SHE FOR HER | WISDOM FUND grants $2,500 bursaries for students who register in the program.
SHE FOR HER IMPACT MEDIA
To shift society, we must shift the narrative. PowHERhouse delivers on the HOW for HER, a media company and productions house dedicated to impact modelled by women who embody HER, Human Expansion Realized.
SHE for HER 2030 Media tells stories of hope, healing, and HERstory to expand the story of who we are, what we are capable of, and all that is possible.
Watch for our 2021 campaign inviting 250 women to invest in ourcollective future through SHE for HER Media.
A global pandemic, racial unrest, and looming recession call for higher levels of innovation in fundraising to ensure the sustainable backing required to build systemic impact is accessible.
What is Impact Media Production?
Following in the footsteps of impact investing, PowHERhouse belives the next wave of purpose-driven innovation will see consumers and brand advertisers both seeking to support impact advertising opportunities that influence and encourage positive and proactive action by contributing to tangible and tactile impact projects well on their way to making a sustainable impact.
"The annual advertising spend in Canada in 2019 was projected to reach $13.4 billion. Imagine just 0.5% channeled to support impact advertising campaigns resulting in $67 million annually."
How does it work?
Our circular theory of change is an intentional roadmap to sustainable funding for systemic change-making, weaving together a sharp intuition to engage people who care in well-matched projects and give impact backers a direct line of sight to their investments that create community-based innovative solutions for Canadian women and their families.
We use three key components in our process: Changing the Narrative, Mobilizing Impact Backers, and Strategic Gifting Asks.