I3 Innovator Joellla Hogan

Growing local micro-businesses based on plant knowledge and cultural teachings.

Indigenous Innovator Announcement | Joella Hogan

Growing local micro-businesses based on plant knowledge and cultural teachings.

Joella Hogan is an Indigenous woman of Northern Tutchone culture, who lives on her traditional territory of the Na-Cho Nyäk Dun Nation (First Nation of the Big River People) in Mayo, Yukon. 


Joella Hogan comes from a long line of strong, vibrant, Indigenous women. Her matriarchs are teachers, healers, bush women, social advocates, and cultural leaders. She is a professional heritage worker who brings Northern Tutchone culture to her life in the central Yukon and is an advocate for her First Nation of Na-Cho Nyak Dun. She is a dedicated community builder who works on oral history and projects with the goal of empowering northern peoples and engaging with the land.

i3 Innovator image - Joella

Dan K’ehte Natsedan (Learning Our People’s Way) is a project of the Yukon Soaps Company that provides incubator space and skills training for micro-business development with an emphasis on launching small product batches and market testing for sustainably harvested boreal non-timber forest products. This innovation is grounded by the belief that Dun Ke and traditional ways of knowing and being create abundance, and when we honour these ways, we are able to build a regenerative economy that promotes equality and uplifts our nation and our people. 


“This project will create an environment where kinship and taking care of each other and the Land are prioritized, which will enhance wholistic well-being across the community. Leveraging the infrastructure and learnings of the Yukon Soaps Company will allow for immeasurable creativity and impact for the community, as people come together in new ways to regenerate local economic development.”

- Sara Wolfe, Director, Indigenous Innovation Initiative


Innovation through support of a local regenerative economy while offering a space to develop skills and rebuild a sacred connection to plants in an environment of learning and living core values of sharing, caring, teaching and respect. 


Dan K'ehte Natsedan will operate in close proximity to the connection point of the Stewart and Mayo Rivers. These rivers were once used for trade and travel. When Mayo was at its economic peak, Indigenous people were not allowed to own land or do business in Mayo’s downtown area. Placing the Dan K'ehte Natsedan (incubator) here reclaims Indigenous owned space in Mayo for creators and entrepreneurs where historically they could not be. This location also strengthens Indigenous peoples’ presence in the economic growth of the central Yukon / Mayo region.