AMPLIFY | Sample Annual Framework

Phase 1:  90 Days

  • Onboarding process, including 1-3 clarity conversations to pin-point key priorities and focus areas and development of 12-month strategy.
  • AMPLIFY program initiated with interview questions which assist with the development and clarifying process resulting in an enhanced online leader profile
  • Organize photoshoot for updated professional images for online story-telling and brand-building (additional cost)

Phase 2:  90 Days

  • Announcement of profile online with social media support
  • Development of six key messages for Linkedin articles and social media images
  • Work with you to watch for suitable and relevant articles/current affairs to comment on
  • Work with you to watch for panels, conferences and online summits that may be appropriate for you to speak at
  • Specificity conversation to ensure efforts and priorities are aligned
  • Representation, profiling and positioning at any PowHERhouse live events or virtual webinars that are a good fit

Phase 3:  90 Days

  • Continued refinement of online profile
  • Regular cultivation of online articles and brand-building images
  • Refinement of six key messages and updated Linkedin articles and social media images
  • Work with you to watch for suitable and relevant articles/current affairs to comment on
  • Work with you to watch for panels, conferences and online summits that may be appropriate for you to speak at
  • Review and refinement of 12-month strategy
  • Engagement campaign with specific area of focus and key targets as identified
  • Introduction to Action + Accountability POD partners – 3-4 senior Canadian leaders from various like-minded industries/sectors to form a mini-mastermind

Phase 4:  90 Days

  • Consider video engagement series
  • PowHERhouse webinar guest
  • Refinement of six key messages and updated Linkedin articles and social media images
  • Ongoing work with you to watch for suitable and relevant articles/current affairs to comment on
  • Ongoing work with you to watch for panels, conferences and online summits that may be appropriate for you to speak at
  • Continued refinement of online profile
  • Cultivation of online articles and brand-building images
  • Review and refinement of 12-month strategy

Year-End Review

  • Review performance, results, traction and impact of 12-month strategy
  • Develop impact report to communicate the same
  • Initiate initial discussions regarding leadership priorities
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Charlene SanJenko

Charlene SanJenko is a two-time founder, Indigenous storyteller, intuitive strategist, and visionary with more than 25 years of experience in leadership, investment services, communications, community and economic development, and transformational change work. A former elected municipal leader and the founder of PowHERhouse and reGEN Impact Media, she is known for helping leaders, creatives, founders, and changemakers navigate pivotal moments with greater clarity, alignment, and courage. Blending intuitive insight with grounded strategic reflection, Charlene’s work supports individuals and teams to recalibrate their next chapter, reconnecting to what matters most, and moving forward with intentionality, coherence, and aligned momentum.