AMPLIFY | Sample Annual Framework
Phase 1: 90 Days
- Onboarding process, including 1-3 clarity conversations to pin-point key priorities and focus areas and development of 12-month strategy.
- AMPLIFY program initiated with interview questions which assist with the development and clarifying process resulting in an enhanced online leader profile
- Organize photoshoot for updated professional images for online story-telling and brand-building (additional cost)
Phase 2: 90 Days
- Announcement of profile online with social media support
- Development of six key messages for Linkedin articles and social media images
- Work with you to watch for suitable and relevant articles/current affairs to comment on
- Work with you to watch for panels, conferences and online summits that may be appropriate for you to speak at
- Specificity conversation to ensure efforts and priorities are aligned
- Representation, profiling and positioning at any PowHERhouse live events or virtual webinars that are a good fit
Phase 3: 90 Days
- Continued refinement of online profile
- Regular cultivation of online articles and brand-building images
- Refinement of six key messages and updated Linkedin articles and social media images
- Work with you to watch for suitable and relevant articles/current affairs to comment on
- Work with you to watch for panels, conferences and online summits that may be appropriate for you to speak at
- Review and refinement of 12-month strategy
- Engagement campaign with specific area of focus and key targets as identified
- Introduction to Action + Accountability POD partners – 3-4 senior Canadian leaders from various like-minded industries/sectors to form a mini-mastermind
Phase 4: 90 Days
- Consider video engagement series
- PowHERhouse webinar guest
- Refinement of six key messages and updated Linkedin articles and social media images
- Ongoing work with you to watch for suitable and relevant articles/current affairs to comment on
- Ongoing work with you to watch for panels, conferences and online summits that may be appropriate for you to speak at
- Continued refinement of online profile
- Cultivation of online articles and brand-building images
- Review and refinement of 12-month strategy
Year-End Review
- Review performance, results, traction and impact of 12-month strategy
- Develop impact report to communicate the same
- Initiate initial discussions regarding leadership priorities