PowHERhouse is dedicated to building strong women who lead and keeping our Canadian leaders strong.

We are an educational and economic driver for women that functions as a multi-media participatory collective reaching across Canada, from busy urban centers to tiny, remote communities, to connect women to their strongest self, highest sense of purpose and each other.

Our mission is to create positive systemic change in the lives of girls and women by changing the face of women’s media in Canada, utilizing it to mobilize, coordinate, and communicate collective action for impact.

BACKGROUND:  In 2000, Charlene SanJenko left her corporate role as National Marketing Manager for an independently owned investment firm and set out to build a Media House for Canada’s most powHERful women.  

Now, we're inviting you to get involved, take action and Partner With Us to shift the role media can play to its highest purpose:  

 Publicly recognizing leaders making an impact;

Celebrating positive real and relevant role models;

Demonstrating what is possible and inspiring women to take action and reach their ultimate potential;

Providing relatable solutions and proven tangible tools for stronger bodies, business and lives;

Supplying a much-needed inclusive media platform for Canadian women to be seen, heard, appreciated - belong.  

By women.  For women.  About women.  We are who we've been waiting for.


PowHERhouse |  Our Ultimate Vision:

“To become ESPN for women who lead.”  – Charlene SanJenko


  • Well-curated original digital content and relevant programming;
  • Access to opportunities for your leaders (broker/intermediary/partnerships);
  • Integration of lifestyle + leadership – leader readiness + recognition, energy + engagement, resiliency + sustainability;
  • A healthy, diverse cross-section and cross-pollination of powHERful women, leveling the playing field - ultimate, active inclusion;
  • Indigenous founded, focused + friendly.

GOAL:  To position you and your brand as a Regional or National Mobilizer of the PowHERhouse mission which dovetails into your own to ensure your top priorities are delivered upon through our work together.


Each and every PowHERhouse Brand Partnership models a customized, proactive working relationship.  We choose to not use the term 'Sponsorship' because how we work with Brand Partners far exceeds photo ops, logo recognition, or presence at an event.  We work closely with your team to clarify your current top priorities, decide which can be delivered upon by PowHERhouse, and set a strategy together to do so utilizing our media platform and the opportunities it represents.

To request an initial discovery call or RFP, please contact:

Charlene SanJenko, Founder + CEO



From a Community Investment perspective, I cannot think of a more wholistic and authentic venture.  Women, entrepreneurs and community leaders are uniting to courageously step forward and share their vision; and most importantly, they are inspiring action… These benefits and actions are both immediate and compounding.  If that weren’t enough, powHERhouse.com brings this entire movement online, creating lasting and far-reaching opportunities for limitless exposure, partnership, action and growth.  And, it’s only just begun.”  - Fortis BC