PowHERhouse Media Group is pleased to announce a partnership with researchers at the University of Regina to explore using MEDIA TO MOBILIZE WOMEN IN CANADA TO LEAD with strategic use of altruistic media campaigns.
FOR IMMEDIATE RELEASE
April 23, 2018 VANCOUVER –
PowHERhouse Founder & CEO, Charlene SanJenko believes media usage can be elevated to proactively recruit, empower and mobilize women to consider seeking formal leadership roles, by specifically targeting them with engagement communication and recruiting campaigns, inspiring thought leadership content and solutions, and providing live or virtual media initiatives for a specific purpose.
Dr. Gina Grandy, Professor of Strategy & Leadership and RBC Women in Leadership Scholar with the Hill and Levene Schools of Business at University of Regina adds, “We would be excited to work in partnership with PowHERhouse on a project dedicated to tangibly moving women forward in Canada. An academic white paper that explores the impact that the media can play in advancing women in leadership and supports the positive position of PowHERhouse would allow us to motivate further conversations and action.”
SanJenko and Grandy are targeting a summer 2019 start date for the academic project, dependent on funding being secured by project partners and sponsors to help cover research costs. Two key concepts to explore:
- MOBILIZATION: Media has negatively portrayed women in the past. Let’s now use media to positively portray women as strong, powerful women who lead, encouraging forward momentum and mobilization.
- VISIBILITY: By increasing the visibility of positive, relevant, and relatable role models who demonstrate what is possible, we can potentially increase the number of women willing to step up and forward into leadership roles. “If she can do it, maybe I can too!”
Innovation superclusters announced earlier this spring are predicted to grow Canada’s economy by over $50 billion in the next decade and add 50,000 middle-class jobs, ‘hotbeds designed to energize the economy and become engines of growth’1.
“An opportunity also lies before us to consider another innovation supercluster; designed to realize the full potential of a precious, underutilized asset: women in Canada. I believe the development of a tactical Roadmap + Responsibility Action Plan to successfully accomplish tangible and measurable goals, supported by key partners is our most direct route forward,” says SanJenko.
Canada could become a globally recognized champion for women, applauded for its pioneering approach to building a stronger national economy, one powerful woman at a time, rocketing more women into influential, senior leadership roles – in organizations, on boards, in politics, and leading in global business headquartered in Canada.
To arrange media interviews with Charlene SanJenko or Gina Grandy or discuss potential partnerships and sponsorship opportunities, please contact: Sandy Powlik, Senior Writer, sandy@powHERhouse.com
PowHERhouse Media is a national social impact media organization that provides voice and visibility for women, offering an inspirational message for what is possible. powHERhouse.com