Cheryl McNicol, Business Start-up Specialist, Diversity and Inclusion Champion

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Cheryl McNicol builds happy, prosperous and financially independent women by empowering them to imagine, create and implement the thriving business of their dreams.

"The more you praise and celebrate your life, the more there is in life to celebrate."

Oprah Winfrey

Cheryl is an active, dynamic and highly respected leader in her community.  She is best known for her business start-up expertise, advocating the value of diversity and inclusion to improve the landscape for women and girls, fostering community economic development, and co-founding the Sunshine Coast Self-Employed Women’s Network (SEWN).

Cheryl is passionate about mobilizing women to seek leadership roles, not only for themselves, but also to improve outcomes through equality in decision making. 

Cheryl's unique differentiators as a Business Start-Up Specialist and Diversity and Inclusion Champion include:

  • Cheryl uses a balanced approach with just the right amount of inspiration, learning and effective tips and tools.
  • Cheryl is an experienced curator of community partnerships and ensures effective communication is the driver of continuous progress towards collaborative impact.
  • Cheryl is driven to educate the world about the tremendous value that women bring to businesses - the impact to the bottom line and the unique female perspective.



Cheryl is ready to continually collaborate with other strong, like-minded women who are passionate about educating people about the value that diversity and inclusion brings to businesses and our communities.
There is a huge monetary impact to businesses, governments, and overall society when women are included in leadership positions at all levels.  If your skillset and passion are aligned with Cheryl's mission to model and encourage leadership that values diversity and inclusion in Canada, she invites you to connect with her.


"Cheryl is our self-employment training and coaching expert on the Sunshine Coast of BC.  She has been providing self-employment services for the YMCA of Greater Vancouver since 2004 and since 2012 on the Sunshine Coast through the Open Door Group Work BC Employment Centres.  It's tough to find someone with that kind of experience, knowledge and determination to build strong, viable businesses. Current and past participants have consistently rated her business coaching and training services as top notch.  Her passion, commitment, and inspirational approach is highly valued. She always goes the extra mile for her clients by offering positive, supportive and motivating advice."
– Andrea Welling, Manager Adult Learning, Employment and Immigrant Services, YMCA of Greater Vancouver