Builder of Strong Women Who Lead.

Publisher.  Producer.  PowHERtalker.

I am Charlene SanJenko, and I am a revolutionary leader.

I push progressively past perceived boundaries to tangibly demonstrate what is possible and uncover untapped potential.

I am a proud Canadian woman of Indigenous descent.

I am a wife, step-mother, sister, aunt, great-aunt, niece, friend, volunteer, mentor, advocate and champion of powHERful women.

I am a social entrepreneur, tireless women's advocate, publisher & producer, author, speaker, community leader, economic development enthusiast and second-term Councillor for the Town of Gibsons in BC.

I am a potential, performance and progression strategist passionate to help powHERful women move forward, faster.

At my core, I build strong women who lead.  My company, PowHERhouse, is disrupting and redefining the media industry.

Media is a powerful mirror and an overlooked and underutilized tool to fully harness the potential of women in Canada.

I left my corporate role as National Marketing Manager for an independently owned investment firm and set out to build a House for Canada's most powHERful women.  The journey began 18 years ago, and the PowHERhouse brand was born mid-2013.  Over the past five years, I have explored the relationship between mobilizing women and our use of media.

Current leadership priorities...

  • I am working closely with academic researchers at the University of Regina to produce an academic research paper that supports our position.  Press Release here.
  • I am also working closely with organizations such as Hilti Canada and Dentons to move our mission forward and am looking for other national partners to provide support.
  • Our #1 goal is to obtain the commitment of Canadian brands/business/organizations who are ready to sign a multi-year pledge committing a fraction of their annual advertising budget to a tangible goal of moving women forward by 2025.  The budget is there.  It's being spent.  The question is:  Could it be spent more effectively?

I have a vision.  IMAGINE...

  • Imagine the impact of a well-connected and coordinated collective of 10,000+ powerful, like-minded, purpose-driven Canadian women - leaders, decision-makers, influencers, innovators and catalysts of change.
  • Imagine the impact as this collective takes on substantial social and economics initiatives with a solutions-focused approach - head on - which may include innovative property development focused on co-ownership and micro-housing for women and girls, crowd-funding marketing, referrals and support, and leadership development of girls and young women, and of course, political and advocacy work; providing a hand-up rather than a hand-out.
  • Imagine the value of an independent media house to coordinate consistent, progressive action, supported by values-aligned media partners, advertising experts, sustainable funding partners, and academic partners to provide a resounding collective voice for the issues Canadian girls and women face in their daily lives, and the positive role models working hard to provide solutions to these issues.
  • I imagine this vision every single day, and with each minute that passes, my vision becomes closer to my reality.

My best work and purest passion lie in the sweet-spot between Lifestyle + Leadership.

Building a stronger nation, one powerful woman at a time.

Partner with us.  charlene@powherhouse.com

Work with me.  Clarity Conversations for progressive performance.

Speaker's Profile:  2018 Speakers Kit for Charlene SanJenko

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PowHERhouse on Linkedin.

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